Ejona Zeqiri
About Ejona Zeqiri
Ejona Zeqiri is a Senior Conversion Rate Optimisation Executive at MVF, where she has worked since 2021. She specializes in A/B testing strategies and collaborates with various departments to enhance conversion funnels.
Current Role at MVF
Ejona Zeqiri serves as a Senior Conversion Rate Optimisation Executive at MVF, a company recognized as 1st in the Sunday Times Best Companies to Work For. She has held this position since 2021, contributing to the company's success through her expertise in conversion rate optimization. In her role, she leads A/B testing strategies across 12 landing pages, which significantly impacts the company's monthly revenue, amounting to £1.2 million.
Previous Experience at MVF
Prior to her current role, Ejona Zeqiri worked at MVF as a Conversion Rate Optimisation Executive from 2019 to 2020. During this time, she gained valuable experience and insights into conversion strategies that have informed her subsequent work. Her tenure at MVF has been marked by a focus on improving conversion funnels and collaborating with various departments to address business challenges.
Education and Academic Background
Ejona Zeqiri completed her A-levels at The Ravensbourne School from 2013 to 2015. She then pursued higher education at the University of Reading, where she studied Psychology and earned a Bachelor of Science (BS) degree from 2015 to 2018. Since 2021, she has been furthering her education at CXL, enhancing her skills in conversion rate optimization.
Skills and Methodologies
Ejona Zeqiri maintains and prioritizes a pipeline of test ideas using a scoring system that incorporates both quantitative and qualitative data. She collaborates with stakeholders from various departments, including sales, marketing, UX, tech, strategy, and contact centers, to tackle business challenges related to conversion funnels. Her analytical approach is supported by tools such as Google Analytics, Hotjar, Optimizely, and Getsitecontrol, which she uses to identify and analyze conversion blockers.
Industry Experience
Ejona Zeqiri has experience working with both B2C and B2B webpages, focusing on services such as Merchant Accounts and EPOS systems, as well as software solutions like Vehicle Tracking. This diverse experience has equipped her with a comprehensive understanding of different market dynamics and customer needs, enhancing her effectiveness in conversion rate optimization.