James Porcas
About James Porcas
James Porcas is a Marketing Principal at MVF in London, specializing in search engine marketing and digital solutions. He has extensive experience in managing large marketing budgets and has presented at industry events, including Google's EMEA Privacy Summit.
Work at MVF
James Porcas currently serves as Marketing Principal [Director] (SEM) at MVF, a company recognized as 1st in the Sunday Times Best Companies to Work For. He has held this position since 2022. Prior to this role, he worked as Head of Paid Search from 2017 to 2022, where he led a 35-person search team managing over £35 million in annual spend across 50 verticals. His responsibilities included focusing on marketing spend efficiency and technical setup for over £75 million annually across multiple paid marketing channels.
Education and Expertise
James Porcas studied at University College London (UCL), where he earned a Master of Science (MS) degree in Natural Sciences from 2008 to 2012. His academic background has equipped him with a strong foundation in analytical thinking and problem-solving, which he applies in his marketing roles. He has developed expertise in areas such as Google Analytics, Google Tag Manager, click fraud prevention, and other marketing technology solutions.
Background
James Porcas began his career in marketing after completing his studies at UCL. He worked in various roles, including as a Digital Solutions Specialist at Reprise Media Australia from 2014 to 2015 and as a Senior Account Executive at NMP (formerly Net Media Planet) from 2013 to 2014. His early experiences laid the groundwork for his subsequent roles in paid search and digital marketing, ultimately leading to his leadership position at MVF.
Achievements
James Porcas has made significant contributions to the marketing field, including presenting at Google's EMEA Privacy Summit in Dublin, where he discussed the marketing team's cookie and privacy position. He also developed a lead propensity scoring system for MVF, which involved ideation, prototyping, and coordination across the business. His leadership in managing substantial marketing budgets has been instrumental in driving efficiency and effectiveness in marketing strategies.
Personal Interests
In addition to his professional pursuits, James Porcas is an active member of the Highgate Harriers running club. He has also participated in a bike touring trip to Kyrgyzstan, reflecting his interest in outdoor activities and adventure.