Jo Elise Murgatroyd
About Jo Elise Murgatroyd
Jo Elise Murgatroyd is a UX Writer with experience in content design and writing across various organizations, including Transport for NSW and MVF. She specializes in enhancing digital experiences through collaboration, user research, and workshops focused on accessibility and usability.
Work at MVF
Jo Elise Murgatroyd has been employed at MVF as a UX Writer since 2021. MVF is recognized as the 1st in the Sunday Times Best Companies to Work For. In her role, she focuses on creating effective digital experiences by collaborating closely with UX Designers and Researchers. She also conducts user interviews and analyzes qualitative data to inform her work, ensuring that user needs are met. Murgatroyd's contributions are integral to the company's commitment to user-centered design.
Previous Experience in Content Design
Before joining MVF, Jo Elise Murgatroyd worked as a Content Designer at Transport for NSW in 2020 for a duration of 9 months. In this role, she contributed to the development of content strategies that improved user engagement and accessibility. Additionally, she served as a Content Writer at Whitehorse City Council in 2019 for 10 months, where she focused on creating clear and effective content for various platforms.
Education and Expertise
Jo Elise Murgatroyd studied at Christchurch Polytechnic Institute of Technology (CPIT) from 2012 to 2014, where she earned a Bachelor of Musical Arts with a focus on Jazz Performance, specifically in Vocals and Percussion. This educational background complements her skills in UX writing, where she applies her understanding of communication and user engagement. Murgatroyd also provides expertise in A/B testing and redesign projects, collaborating with product managers and optimization experts.
Workshops and Team Upskilling
Murgatroyd runs workshops aimed at upskilling teams in areas such as accessibility, usability, and conversion. These workshops are designed to educate participants on best practices in usability, enhancing the overall digital experience for users. Her focus on team development reflects her commitment to improving organizational capabilities in user experience design.
User Experience Contributions
In her professional role, Jo Elise Murgatroyd conducts user interviews and analyzes qualitative data to enhance user experience. She collaborates with various stakeholders to educate the business on usability best practices. Her efforts contribute to the creation of user-centered digital products that prioritize user needs and preferences.