Johnny Roberts
About Johnny Roberts
Johnny Roberts serves as the Head of Paid Social at MVF, where he leads a team of 25 campaign managers. He has over eight years of experience in digital marketing, with a strong focus on copywriting, Facebook advertising, and campaign management.
Current Role at MVF
Johnny Roberts serves as the Head of Paid Social at MVF, a company recognized as 2nd in the Sunday Times Best Companies to Work For. He has held this position since 2019, leading a team of 25 campaign managers in the Paid Social department. His responsibilities include overseeing social media advertising strategies and optimizing campaign performance to achieve business objectives.
Previous Experience at MVF
Prior to his current role, Johnny Roberts held several positions at MVF, including Biddable Media Executive, Biddable Marketing Manager, and Senior Biddable Marketing Manager. His tenure at MVF spanned from 2014 to 2019, during which he gained extensive experience in campaign management and optimization. MVF's recognition as a top employer reflects the positive work environment he contributed to.
Freelance Copywriting Experience
Johnny worked as a Freelance Copywriter at Ad Zombies, a flat fee ad copywriting service, from 2018 to 2019. This part-time role allowed him to enhance his copywriting skills, which he has developed over 8+ years in digital marketing. His passion for copywriting is evident in his commitment to delivering effective messaging in advertising.
Educational Background
Johnny Roberts studied at Sheffield Hallam University, where he focused on Business, Management, Marketing, and Related Support Services, earning a degree in Business + Marketing from 2010 to 2014. He also completed his A Levels at Freman College 6 Form from 2007 to 2009 and achieved various GCSEs from 2004 to 2007. His education laid a strong foundation for his career in marketing and digital advertising.
Skills and Expertise
Johnny possesses a diverse skill set that includes creative design, Photoshop, SEO, UX, and lead nurturing. His expertise in Facebook advertising, particularly its targeting capabilities and analytical aspects, is a key component of his role in paid social. He has also developed skills through personal projects, including setting up a micro business focused on niche websites and affiliate commissions during his university years.