Luke Watkin
About Luke Watkin
Luke Watkin serves as the Director of Native Advertising at MVF, where he has worked since 2019. He specializes in paid marketing strategy and has led a large team in native advertising, achieving significant results for various clients.
Current Role at MVF
Luke Watkin serves as the Director of Native Advertising at MVF, a company recognized as 1st in the Sunday Times Best Companies to Work For. He has held this position since 2019, contributing to the growth and success of the native advertising team. Under his leadership, the team has expanded to become one of the largest globally in this field. Watkin's focus includes developing paid marketing strategies and delivering results for both owned and third-party clients.
Education and Qualifications
Luke Watkin has a diverse educational background. He studied Business and Management Studies at the University of Sussex, earning a BSc from 2005 to 2009. He also completed a CELTA qualification at International House London in 2009, which focused on English as a Foreign Language. More recently, he studied Marketing & Communications at Greenwich College from 2018 to 2019, further enhancing his expertise in the field.
Previous Work Experience
Before his current role at MVF, Luke Watkin held several positions in the marketing and advertising industry. He worked at Upside.Digital as Head of Delivery from 2018 to 2019 in Sydney, Australia. Prior to that, he was a Delivery Manager at Antevenio in London from 2011 to 2013. His early career included a role as Conference Project Manager at the Specialist Schools and Academies Trust (SSAT) in 2009.
Specialization in Marketing Strategy
Luke Watkin specializes in paid marketing strategy and delivery. He has achieved notable results for both owned and third-party clients through his strategic approach. His leadership in native advertising has allowed him to guide a team of over 20 professionals, navigating challenges such as the pandemic while ensuring continued success and growth in the sector.
Collaborations and Industry Impact
In his role, Luke Watkin has collaborated with industry leaders such as Taboola and Outbrain. These partnerships have involved case studies, product development, and joint research ventures, contributing to the advancement of native advertising practices. Watkin aims to establish himself as a thought leader in native advertising and performance marketing, sharing insights and expertise within the industry.