Matthew Orchard
About Matthew Orchard
Matthew Orchard is the CRM Director at MVF, where he has worked since 2021, overseeing a team that generates over £10 million in annual revenue. He has extensive experience in customer relationship management and has held various roles at MVF, including Head of CRM and Senior Email Executive.
Current Role as CRM Director
Matthew Orchard currently serves as the CRM Director at MVF, a company recognized as the 1st in the Sunday Times Best Companies to Work For. He has held this position since 2021 and is based in London, England. In his role, he oversees a CRM team that is responsible for generating over £10 million in annual revenue. His expertise includes managing multi-channel user experiences, which encompass email, SMS, telemarketing, and mobile messaging.
Previous Experience at MVF
Matthew Orchard has a significant history with MVF, where he previously worked in various capacities. He served as a Senior Email Executive from 2014 to 2016 and then as CRM Manager from 2016 to 2017. During his tenure, he developed a comprehensive customer engagement strategy that integrated content, multi-channel user experience, data, and audience growth. He also successfully launched a newsletter function that gained over 50,000 subscribers across seven brands within nine months.
Work Experience at JPMorgan Chase
In 2008, Matthew Orchard completed a one-month work experience as a Futures and Options Dealer Support at JPMorgan Chase in Bournemouth, United Kingdom. This role provided him with foundational experience in the financial services sector.
Background in Education
Matthew Orchard studied at Durham University from 2010 to 2013, where he earned a BA (Hons) in Economics with a 2:1 classification. Prior to this, he attended Bishop Wordsworths Grammar School from 2002 to 2009. His educational background has contributed to his analytical skills and understanding of economic principles.
Experience at Serco
Matthew Orchard worked at Serco in various roles between 2012 and 2015. He began as an intern in 2012, serving as a Procurement Analyst and Administrator for two months. He then transitioned to a Business Support Coordinator role from 2013 to 2015, where he gained further experience in business operations.