Sebastian Henn Allen
About Sebastian Henn Allen
Sebastian Henn Allen is a Senior CRM Specialist at MVF, where he has worked since 2022. He has a background in mathematics and business management from the University of Birmingham and has held various roles in CRM and data analysis, contributing significantly to revenue growth and team management.
Current Role at MVF
Sebastian Henn Allen serves as a Senior CRM Specialist at MVF, a company recognized as the 1st in the Sunday Times Best Companies to Work For. He has held this position since 2022, contributing to the company's CRM strategies and initiatives. His role involves overseeing customer relationship management processes and implementing effective communication strategies to enhance customer engagement.
Previous Experience at MVF
Prior to his current role, Sebastian worked at MVF in various capacities. He began as a CRM Executive from 2017 to 2018, then progressed to Senior CRM Executive from 2018 to 2021. During his tenure, he led the B2 team for market management, contributing to significant revenue growth through tailored welcome sequences and improved scheduling. He also implemented automation of email scheduling and launched SMS communications.
Experience at bet365
Sebastian worked at bet365 as a Sub Editor - Data Analyst from 2015 to 2017. In this role, he demonstrated analytical problem-solving abilities by identifying trends within large data sets in the Sports Content department. He also improved report writing and presentation skills, facilitating clear communication of patterns and trends to optimize business performance.
Education and Qualifications
Sebastian earned a Bachelor’s Degree in Mathematics with Business Management from the University of Birmingham, where he studied from 2012 to 2015. He also attended Bishop Veseys Grammar School from 2004 to 2012, completing his secondary education. His academic background provides a strong foundation for his analytical and management capabilities in his professional roles.
Management Development and Recruitment Involvement
While working at MVF, Sebastian has undergone management development training, enhancing his leadership skills. He has also participated in the recruiting process by conducting first and final stage interviews, managing a direct report, and setting standards for the wider team in market management.