Will Grice
About Will Grice
Will Grice serves as the Head of Audience Development at MVF, where he has worked since 2022. He has a diverse background in audience development and content strategy, with previous roles at notable companies including News UK, Dennis, and GQ Magazine.
Work at MVF
Will Grice serves as the Head of Audience Development at MVF, a company recognized as the 1st in the Sunday Times Best Companies to Work For. He has held this position since 2022, leading a team that encompasses SEO, Audience, Campaigns, and Social teams. Grice is responsible for setting the content strategy and ensuring commercial fulfillment across all seven of MVF's brands. He also plays a key role in developing data capabilities for the department and is involved in mergers and acquisitions due diligence.
Previous Experience in Audience Development
Prior to his role at MVF, Will Grice worked as a Senior Audience Development Manager at Future from 2021 to 2022. He also held the position of Consulting Editor at The Idle Man for two months in 2017 and served as Online Editor at COMPELO LTD from 2017 to 2018. His experience in audience development is further complemented by his tenure at Dennis, where he worked as a Senior Content Strategist from 2019 to 2021 and as a Content Strategist from 2018 to 2019.
Early Career in Journalism
Will Grice began his career in journalism as a Freelance Writer from 2012 to 2019, gaining diverse experience in content creation. He also worked as a Staff Writer at GQ Magazine for seven months in 2015 and as an Editorial Assistant at Bauer Media for six months from 2014 to 2015. These roles contributed to his foundational skills in writing and content strategy.
Education and Expertise
Will Grice has a strong educational background in journalism and data analysis. He earned a Master of Arts (M.A.) in Magazine Journalism from City, University of London in 2014. He also holds a Bachelor of Arts (B.A.) in English Literature and Creative Writing from Liverpool John Moores University, completed in 2013. Additionally, he achieved a Certificate in Data Analysis for Business Management from The London School of Economics and Political Science (LSE) in 2021.
Background
Will Grice's educational journey began at Barnard Castle School, where he studied from 1996 to 2006, followed by St Peter's School in York from 2006 to 2010. His diverse background in education and professional experience has equipped him with the skills necessary for his current leadership role in audience development.