William Moss
About William Moss
William Moss serves as the Senior Conversions Manager at MVF, where he leads a team focused on enhancing conversion rate optimization strategies. He has a diverse background in customer experience and analytics, with previous roles at notable organizations such as the Royal Bank of Scotland and Lloyds Banking Group.
Current Role at MVF
William Moss serves as the Senior Conversions Manager at MVF, a company recognized as 1st in the Sunday Times Best Companies to Work For. He has held this position since 2021, where he focuses on enhancing conversion rate optimization strategies. His responsibilities include defining and delivering Trading Hub CRO roadmaps in collaboration with managers and developing key performance indicators (KPIs) for the broader function. He leads a team that works closely with various departments, including Marketing, Commercial, UX, Data, Tech, and Compliance.
Previous Experience
Before his current role, William Moss accumulated diverse experience in various organizations. He worked at Royal Bank of Scotland as Customer Experience from 2013 to 2015, and at E.ON UK as MI Analyst from 2011 to 2012. He also held positions at Lloyds Banking Group as Assistant Experience Optimisation Manager (Digital) from 2015 to 2019, and at The Telegraph as Optimisation Manager in 2019. His early career included a role at E.ON as Operational Improvement from 2012 to 2013.
Education and Qualifications
William Moss has a strong educational background with multiple qualifications from UCL Institute of Education. He achieved a Postgraduate Diploma in Child Development from 2018 to 2019, a Postgraduate Certificate in Psychology from 2017 to 2018, and an MSc in Child Development from 2017 to 2022. He also holds a Bachelor of Science (BSc) Honors in Environmental Science from the University of Leeds, where he studied from 2005 to 2009. His foundational education was completed at Arnold Hill Comprehensive School from 1998 to 2003.
Leadership and Team Development
In his role at MVF, William Moss is responsible for mentoring, supporting, and training team members at all levels, including managers. He recruits, manages, and develops a high-performing team, ensuring that roles, objectives, and development plans are clearly defined. He actively works to enhance the external reputation and profile of both his department and MVF, while also analyzing resource requirements to achieve objectives and developing business cases for additional resources.
Focus on KPIs and Objectives
William Moss emphasizes setting and achieving meaningful team KPIs, objectives, and milestones. He develops KPIs for the broader function and collaborates with direct reports to ensure these are cascaded effectively to colleagues. His leadership style focuses on driving bold, game-changing projects that exploit new opportunities and deliver significant improvements in revenue per visitor, contributing to the overall success of the organization.