Nina Snelling
About Nina Snelling
Nina Snelling is the Chief Commercial Officer at MW Components, where she has been instrumental in consolidating brands and driving significant revenue growth. She has extensive experience in marketing and project management from her previous roles at Frontier Growth, Form Technologies, and Bank of America.
Chief Commercial Officer at MW Components
Nina Snelling currently holds the position of Chief Commercial Officer at MW Components, based in Charlotte, North Carolina. Since 2020, she has been instrumental in leading the commercial operations and enhancing the company's market presence. She spearheaded the consolidation of 24 brands into a unified brand, enabling a revamped commercial engine and setting a clear vision for growth.
Vice President of Marketing Experience
Prior to her current role, Nina served as Vice President of Marketing at Frontier Growth from 2019 to 2020. She brought significant impact to the company's marketing strategies during her tenure. Before that, she held the same title at Form Technologies from 2018 to 2019, where she worked on various marketing initiatives and managed the global marketing strategy.
Global Marketing Manager Background
Nina Snelling's extensive marketing career also includes a five-year stint as Global Marketing Manager at Form Technologies from 2013 to 2018. In this role, she oversaw and implemented the global marketing strategies, contributing to the organization's international growth.
Early Career in Project Management
Her earlier career includes a position as Digital Project Manager, Email Channel at Bank of America from 2012 to 2013. Before that, she worked at LKM in multiple roles, including Partner Programs Manager and Interactive Projects Coordinator, from 2008 to 2012. Additionally, she has experience as a Project Coordinator at Northrop Grumman in 2008.
Educational Background
Nina Snelling holds a Bachelor of Science degree in Psychology from Clemson University, where she studied from 2003 to 2007. Her education provided a strong foundation for her career in marketing and commercial leadership.
Significant Contributions at MW Components
At MW Components, Nina launched a new website that facilitates e-commerce and drives lead generation, resulting in $4.5 million in annualized revenue. She also utilized HubSpot CRM to enhance sales team structure, achieving an 8X expansion in the sales pipeline and a 20% increase in win rates. Her work with the CEO includes developing and implementing overall business strategies and managing communications with employees, the Board of Directors, and potential investors.