Nicole Jackson
About Nicole Jackson
Nicole Jackson is a Field Marketing Manager at My Alarm Center, where she has worked since 2019. She holds a Bachelor of Business Administration in Marketing and a Master of Arts in Administration, and has extensive experience in developing marketing strategies and managing digital marketing efforts.
Work at My Alarm Center
Nicole Jackson has been serving as the Field Marketing Manager at My Alarm Center since 2019. In this role, she has developed and executed integrated marketing programs that align with regional sales priorities and revenue targets. Her responsibilities include managing direct mail, email campaigns, events, trade shows, and digital media advertising. She is also tasked with overseeing the digital marketing strategy and execution, which encompasses social media, search, and ad channels.
Education and Expertise
Nicole Jackson studied at the University of the Incarnate Word, where she earned a Bachelor of Business Administration with a focus on Marketing. She furthered her education at the same institution, achieving a Master of Arts in Administration with a concentration in Organizational Development. This educational background provides her with a solid foundation in both marketing strategies and organizational management.
Previous Experience in Marketing
Before joining My Alarm Center, Nicole Jackson worked as the Marketing Communications Manager at Pro-Vigil Surveillance Services from 2015 to 2018. In this position, she managed marketing communications and supported sales teams in enhancing engagement with Brand Ambassadors. Her career also includes a role as Field Marketing Manager at MillerCoors from 2012 to 2015, where she focused on driving marketing initiatives in the San Antonio area.
Career Progression and Roles
Nicole Jackson's career began as a Promotional Market Manager at GMR Marketing in 2003. She then transitioned to TEAM Enterprises, USA, where she served as Regional Manager from 2006 to 2012. Her diverse roles have equipped her with extensive experience in field marketing, lead generation, and partner relationship management, contributing to her effectiveness in her current position.
Marketing Strategies and Analysis
In her roles, Nicole Jackson has driven acquisition through top-of-funnel programs, utilizing PPC, SEM, and email campaigns. She has analyzed lead flow and its contribution to revenue for local and regional initiatives, evaluating ROI against field marketing programs. Additionally, she monitored lead generation results using Salesforce, identifying issues affecting lead follow-up and quality, and communicated these insights to sales and marketing leadership.