Deserie Manaig (Radical Amazon Brand Manager, Ppc Expert)
About Deserie Manaig (Radical Amazon Brand Manager, Ppc Expert)
Deserie Manaig is a Brand Manager 3 and PPC Expert with a background in real estate and healthcare. She specializes in optimizing advertising effectiveness and managing client accounts at My Amazon Guy, where she has worked since 2022.
Current Role at My Amazon Guy
Deserie Manaig serves as Brand Manager 3 and PPC Expert at My Amazon Guy since 2022. In this role, she utilizes a traffic and conversion-oriented approach to enhance advertising effectiveness. Her responsibilities include executing comprehensive advertising account actions, managing PPC requests, and conducting advertising check-ins to ensure alignment with client goals. Deserie collaborates with Account Managers and the Guild to support account growth and maintain regular communication for client account success.
Previous Experience at My Amazon Guy
Deserie Manaig previously worked at My Amazon Guy in various capacities. She held the position of Amazon Specialist 3 for three months in 2022, following a brief tenure as Amazon Specialist 2 for one month earlier that same year. These roles provided her with foundational experience in managing Amazon accounts and executing advertising strategies.
Education and Professional Qualifications
Deserie Manaig has a diverse educational background. She studied at De La Salle University, where she earned a Bachelor of Science in Nursing from 2005 to 2009. Additionally, she pursued studies in real estate, achieving her Real Estate Appraiser certification in 2016. Deserie also obtained her Licensed Investment Solicitor credential from the Securities & Exchange Commission in 2016 and became a Licensed Insurance Agent after studying at the Insurance Commission. Furthermore, she completed her training as a Licensed Real Estate Broker from 2015 to 2016.
Advertising Strategy and Expertise
Deserie Manaig specializes in setting up new advertising accounts with a focus on accurate segmentations, keyword research, and budget allocation. Her expertise lies in maximizing advertising performance from the outset, reducing wasted ad spend, and decreasing Advertising Cost of Sale (ACOS). She stays informed about the latest industry trends and best practices, conducting regular account checks and optimizations to ensure alignment with client objectives.