Kevin Sanderson
About Kevin Sanderson
Kevin Sanderson is a Digital Acquisition Manager and the Founder of Maximizing Ecommerce, based in Palm City, Florida. He has extensive experience in the hospitality and marketing industries, having held various managerial roles at notable companies including Gaylord Hotels, Marriott International, and Walt Disney World.
Work at My Amazon Guy
Kevin Sanderson serves as the Vice President of Marketing at My Amazon Guy, a position he has held since 2023. In this role, he is responsible for overseeing marketing strategies and initiatives aimed at enhancing the company's presence in the Amazon marketplace. His expertise in digital acquisition and marketing contributes to the company's growth and success in e-commerce.
Founder of Maximizing Ecommerce
Kevin Sanderson is the founder of Maximizing Ecommerce, a company established in 2017. Based in Palm City, Florida, the company focuses on providing virtual learning events for e-commerce professionals. Notable events hosted by Maximizing Ecommerce include the Convert More Clicks Summit and the PPC Mastery Summit, which aim to educate participants on effective online marketing strategies.
Professional Background
Kevin Sanderson has a diverse professional background, having worked in various roles across multiple industries. He began his career at Walt Disney World, where he held positions such as Banquet Guest Service Manager and Restaurant Guest Service Manager from 1999 to 2007. He later transitioned to the hospitality sector, working at Gaylord Hotels and Marriott International in managerial roles. Additionally, he served as Vice President of Business Development at Fiorella Insurance Agency, Inc. from 2013 to 2018.
Education and Expertise
Kevin Sanderson holds a Master of Business Administration (M.B.A.) from Webster University, which he completed in 2005. He also earned a Bachelor's Degree in Restaurant, Hotel, and Institutional Management from Texas Tech University in 1999. His educational background, combined with his extensive experience in marketing and business development, equips him with the skills necessary to excel in the e-commerce industry.
Experience in E-commerce and Amazon Selling
Kevin Sanderson has been actively selling on Amazon since 2015, gaining valuable insights into the e-commerce landscape. His experience includes working for two Fortune 500 companies, which has further enhanced his understanding of digital marketing and acquisition strategies. This background supports his current roles and initiatives within the e-commerce sector.