Graeme Mc Laughlin
About Graeme Mc Laughlin
Graeme McLaughlin is the Head of Ecommerce at Mysa, with extensive experience in digital marketing and ecommerce strategy. He has worked with notable clients and has a strong background in conversion rate optimization and customer insights.
Work at Mysa
Graeme Mc Laughlin serves as the Head of Ecommerce at Mysa, a position he has held since 2022. In this role, he is responsible for overseeing the company's online sales strategies and optimizing the ecommerce platform to enhance customer experience and drive revenue growth.
Education and Expertise
Graeme Mc Laughlin studied Marketing at Edinburgh Napier University, where he achieved a Diploma from 1997 to 2001. His educational background provides a foundation for his expertise in ecommerce and digital marketing strategies, particularly in conversion rate optimization.
Background in Digital Marketing
Graeme has a diverse background in digital marketing, having worked in various roles across multiple companies. His experience includes positions as a Search Marketing Strategist at Mediative, Digital Strategist at iamota, and Ecommerce Operations Manager at MEC™. He has also held the role of Head of Marketing at EVELO Electric Bicycles.
Client Engagement and Insights
Throughout his career, Graeme has collaborated with notable clients such as Hootsuite, Explainify, Smartsheet, and Vega. He has conducted interviews with buyers from major companies, including Walmart and Ikea, to gather insights that inform marketing strategies and improve customer engagement.
Achievements in Strategy and Optimization
Graeme has contributed to the identification of missing sales narratives and improved trial signup conversion rates for clients by understanding key customer segments. His specialization in conversion rate optimization involves conducting customer interviews to uncover insights into customer intentions and behaviors.