Luis Guzmán
About Luis Guzmán
Luis Guzmán serves as the Head of Marketing at n8n since 2023, bringing extensive experience in user acquisition and growth marketing. He has held various roles in notable companies, including Glovo, Automattic, and TheVentureCity, and has a background in computer engineering.
Work at n8n
Luis Guzmán serves as the Head of Marketing at n8n, a position he has held since 2023. Based in both Barcelona and Berlin, he leads growth teams that focus on user acquisition as well as conversion and activation strategies. His role involves developing and implementing marketing initiatives to enhance user engagement and retention.
Education and Expertise
Luis Guzmán completed a Full Stack Engineer Bootcamp at Academia devtoHack from 2014 to 2015. He also holds a degree in Computer Engineering from Universidad Simón Bolívar, where he studied from 2009 to 2013. His educational background supports his extensive expertise in digital marketing and growth strategies.
Professional Background
Prior to his current role, Luis Guzmán held several positions in marketing and engineering. He worked as Head of Web Marketing at Glovo from 2018 to 2019 and as Director of Growth Marketing at Automattic from 2021 to 2022. Additionally, he served as a Growth Marketing Partner at TheVentureCity from 2019 to 2021 and as a Digital Marketing Manager at Seiko Corporation of America from 2016 to 2017.
Achievements in Marketing
Luis Guzmán has a decade of experience in leveraging data to enhance product potential and develop long-term retention and engagement strategies. He has successfully led growth teams and authored content for n8n's blog, including the October Highlights post, showcasing his ability to communicate effectively within the marketing domain.