Allie Pallotta
About Allie Pallotta
Allie Pallotta is a Site Merchandiser at NAADAM in New York, New York, with a background in marketing and merchandising within the beauty and fashion industries. She holds a degree in Business Administration with a concentration in Strategic Branding from Fordham University's Gabelli School of Business.
Work at Naadam
Allie Pallotta has been serving as a Site Merchandiser at NAADAM since 2021. In this role, she is responsible for managing the online presentation of products, optimizing the customer shopping experience, and driving sales through effective merchandising strategies. Her position is based in New York, New York, where she has contributed to the brand's online presence for three years.
Education and Expertise
Allie Pallotta graduated from Fordham University's Gabelli School of Business with a concentration in Strategic Branding. She completed her Business Administration degree from 2015 to 2019. Additionally, she studied at the Fordham University London Centre for 11 months in 2017. Earlier in her academic career, she earned 3 credits in Fashion Merchandising from Marist College in 2014 and completed her high school education at Saint Joseph Academy from 2011 to 2015.
Professional Background
Allie Pallotta has a diverse professional background in the beauty and fashion industries. She worked as a Marketing Coordinator for Revlon Inc. from 2019 to 2020 and as a Digital Coordinator at No7 Beauty Company from 2020 to 2021. Her internship experiences include roles at Birchbox, where she served as a Makeup Merchandising Intern, and at INK & ROSES as a Beauty, Health, and Lifestyle Intern. She also interned at Boots Retail USA, Inc. and Doucce, gaining valuable insights into cosmetics and skincare.
Achievements in E-commerce
Allie Pallotta possesses experience working with various e-commerce platforms, including Thakoon.com and PackageFreeShop.com. Her expertise in site merchandising and branding in the consumer goods sector, particularly in fashion and beauty, has enabled her to effectively contribute to online retail strategies and enhance customer engagement.