Caitlin Lyden
About Caitlin Lyden
Caitlin Lyden is a Social Media and Influencer Manager with experience at NAADAM and THAKOON since 2022. She has held various roles in marketing and communications, including positions at Tommy Hilfiger and Rhone, and has a degree in Strategic Communications from the University of North Carolina at Chapel Hill.
Current Role at NAADAM
Caitlin Lyden serves as the Social Media and Influencer Manager at NAADAM, a position she has held since 2022. In this role, she is responsible for developing and executing social media strategies to enhance brand visibility and engagement. Her work focuses on leveraging influencer partnerships to promote NAADAM's sustainable cashmere products within the New York City Metropolitan Area.
Current Role at THAKOON
In addition to her role at NAADAM, Caitlin Lyden also works as the Social Media and Influencer Manager at THAKOON. She has been in this position since 2022, where she manages social media initiatives and influencer collaborations to strengthen the brand's presence in the fashion industry. Her work contributes to the overall marketing strategy of THAKOON in the New York City Metropolitan Area.
Previous Experience at Rhone
Prior to her current roles, Caitlin Lyden worked as the Social Media Manager at Rhone from 2021 to 2022. In this capacity, she was responsible for overseeing the brand's social media channels and developing content strategies that aligned with Rhone's brand identity. Her experience at Rhone contributed to her expertise in social media management and influencer marketing.
Career Path at Tommy Hilfiger
Caitlin Lyden has extensive experience with Tommy Hilfiger, where she held multiple positions. She served as a Global Marketing and Communications Assistant from 2016 to 2017 and later as a Digital Marketing Coordinator from 2017 to 2021. In these roles, she gained valuable insights into marketing strategies and digital communications within a global fashion brand.
Education and Academic Background
Caitlin Lyden studied at the University of North Carolina at Chapel Hill, where she earned a degree in Strategic Communications from 2012 to 2016. Her academic background provided her with a solid foundation in communication strategies, which she has applied throughout her career in social media and marketing. She also attended Darien High School from 2008 to 2012.