Lydia Quinn Feniger
About Lydia Quinn Feniger
Lydia Quinn Feniger serves as the Vice President of Marketing at Package Free and NAADAM, bringing extensive experience in marketing and product management. She has held various roles in notable companies, including Walmart eCommerce and Deloitte Consulting, and holds an MBA from Columbia Business School.
Current Role at NAADAM
Lydia Quinn Feniger serves as the VP of Marketing at NAADAM, a position she has held since 2024. Based in New York, New York, she focuses on marketing strategies that align with the company's mission and values. Her role involves overseeing marketing initiatives and contributing to brand growth in a competitive market.
Previous Experience in Marketing
Prior to her current position at NAADAM, Feniger worked at Package Free as VP of Marketing from 2022. She also held the role of Brand Marketing Manager at RB from 2020 to 2022, where she was involved in product marketing and brand strategy. Additionally, she served as Category Merchandising Manager at Walmart eCommerce from 2019 to 2020, focusing on product selection and merchandising strategies.
Education and Academic Background
Lydia Quinn Feniger earned her Master of Business Administration (MBA) from Columbia Business School, specializing in Finance and Consumer Packaged Goods (CPG) from 2017 to 2019. She also holds a Bachelor of Science degree in Human & Organizational Development and Corporate Strategy from Vanderbilt University. Her academic background supports her expertise in marketing and business strategy.
Skills and Expertise
Feniger possesses a strong skill set in full-funnel marketing strategies, including paid digital, email, SMS, social media, affiliate marketing, and out-of-home advertising. She has expertise in setting up wholesale programs, managing vendor relationships, and conducting negotiations. Her focus on innovation and new product launches has contributed to the development of effective omnichannel strategies.
Professional Journey
Lydia Quinn Feniger began her career at Deloitte Consulting, where she worked as an Analyst and later as a Consultant and Senior Consultant in the Consumer Packaged Goods sector from 2014 to 2017. Her experience at Deloitte provided her with a foundation in consulting and strategic planning, which she has built upon in her subsequent marketing roles.