Sophia Merlino
About Sophia Merlino
Sophia Merlino is a 360 Marketing and Project Manager with extensive experience in the health and wellness, beauty, and fashion industries. She has held various roles in marketing and project management, contributing to significant revenue growth and brand development for multiple companies.
Work at Naadam
Sophia Merlino has been serving as the 360 Marketing and Project Manager at Naadam since 2022. In this role, she is responsible for overseeing marketing channels that contribute approximately 92% of the company's revenue. Her efforts include directing marketing strategies and campaigns that have significantly impacted revenue growth across various channels.
Previous Experience at Resonance Companies
Prior to her current position, Merlino worked at Resonance Companies in various capacities. She served as a Special Projects Coordinator for the Chairman for three months in 2020, and as a Branding Intern for three months in 2018. Additionally, she held the role of Brand Success Associate from 2020 to 2022, and briefly worked as a Brand Manager in 2022 for five months.
Education and Expertise
Sophia Merlino has a diverse educational background in fashion and branding. She studied at Parsons Paris – The New School, focusing on Fashion/Apparel Design. She also attended New York University, where she completed the Global Fashion Program and earned a Bachelor's degree in Branding the Body: Innovative Marketing in the Digital Realm. Her expertise lies in marketing for the health and wellness, beauty, and fashion industries.
Marketing Achievements
Merlino has achieved notable success in her marketing career. She overhauled marketing programs for brands such as Naadam and Tucker, leading to record growth for the launches of over 500 products. Her strategic direction in marketing campaigns resulted in over 150% revenue growth for key channels, including paid, email, and SMS, and she developed processes that enhanced branding and reduced time to market.
Sales and Creative Roles
Sophia Merlino has held various roles in sales and creative consulting. She worked as a Sales Associate at E Street Denim Co Inc for two months in 2015, and as a Sales Intern at Psycho Bunny from 2017 to 2018. Additionally, she served as a Creative Consulting Intern at Ponte Firm for two months in 2019, where she contributed to creative projects and brand development.