Avil D'souza
About Avil D'souza
Avil D'souza is a Digital Analytics Lead and Campaign Analyst at GSK, responsible for analytics and reporting across more than 10 websites. He has extensive experience in digital analytics, having previously held roles at Professional Access, Nabler, and Ocarina Networks.
Current Role at GSK
Avil D'souza serves as the Digital Analytics Lead and Campaign Analyst at GSK, a position he has held since 2015. In this role, he is responsible for analytics and reporting across more than 10 websites. He acts as the single point of contact for all ad-hoc requests and analysis, ensuring that stakeholders receive timely and accurate insights. His work involves the creation of dashboards and executive summary views utilizing Tableau, enhancing data visualization and reporting efficiency.
Previous Experience at Nabler
Prior to his current role, Avil D'souza worked at Nabler from 2014 to 2015. During this time, he held two positions: Senior Digital Analyst and Testing and Optimization Lead at Lowe's. In these roles, he focused on digital analytics and optimization strategies, contributing to the improvement of online performance metrics. His expertise in Adobe tools and reporting processes was instrumental in driving data-driven decisions.
Early Career at Professional Access
Avil D'souza began his career at Professional Access, where he worked as a Senior Executive in the Resource Management Group from 2010 to 2012. Based in Westborough, Massachusetts, he gained valuable experience in resource management and analytics during his two years with the company. This role laid the foundation for his future endeavors in digital analytics.
Educational Background
Avil D'souza holds a Master of Business Administration (MBA) from Aloysius Institute of Business Administration (AIBA), where he studied from 2007 to 2009. He also completed his undergraduate studies in Commerce at Mangalore University from 2003 to 2006. His educational background provides a strong foundation for his expertise in digital analytics and management.
Technical Skills and Expertise
Avil D'souza possesses extensive technical skills in digital analytics tools and methodologies. He is proficient in using Adobe Site Catalyst and Discover tools, as well as Adobe report builder and MS Excel dashboards. His knowledge includes anomaly detection reports, campaign attribution, and survey analysis using click-stream data. He is experienced in creating onsite dashboards and scheduled reports, contributing to effective data management and analysis.