Cynthia Lee
About Cynthia Lee
Cynthia Lee serves as the Director of Performance Marketing at Narrative, where she has worked since 2020. With a background in strategic performance marketing, she focuses on growing e-commerce and direct-to-consumer brands, leveraging her extensive experience in both agency and in-house roles.
Work at Narrative
Cynthia Lee has been serving as the Director of Performance Marketing at Narrative since 2020. In this role, she focuses on strategic performance marketing, particularly aimed at enhancing e-commerce and direct-to-consumer brands. Prior to her current position, she worked as a Senior Campaign Manager at Narrative for nine months in 2020 and as an Account & Campaign Manager for seven months from 2019 to 2020. Her tenure at Narrative reflects her commitment to driving marketing performance and her ability to adapt to various roles within the organization.
Education and Expertise
Cynthia Lee holds a Bachelor's Degree in Communication from UC San Diego, where she studied from 2011 to 2015. She also attended Taipei American School from 2007 to 2011. Her educational background equips her with strong communication skills, essential for her career in marketing. Cynthia has developed expertise in both organic and paid social media strategies, particularly for the beauty, fashion, wellness, and hospitality industries. Her skills in content creation and community building are vital for the growth of e-commerce and direct-to-consumer brands.
Background
Cynthia Lee has a diverse professional background, having worked in various roles across marketing and public relations. She began her career as a Public Relations Intern at Bay Bird Inc in 2014 and has held multiple internships in public relations, including positions at Ogilvy Public Relations and Be Social Public Relations. She transitioned to social media roles, working as a Social Media Coordinator at Casual Fridays, Inc. and later as a Social Media Manager for bebe.com and Juicy Couture at Global Brands Group. Her experience spans both agency and in-house environments.
Previous Work Experience
Before joining Narrative, Cynthia Lee worked as the Social Media & Digital Marketing Manager at Persona Cosmetics from 2018 to 2019. She has also held positions at Casual Fridays, Inc. and Global Brands Group, where she focused on social media management. Her roles have provided her with a well-rounded perspective on performance marketing, allowing her to effectively contribute to the growth of brands in various sectors. Cynthia's work experience reflects her adaptability and proficiency in managing marketing strategies.