Francisco Cheng
About Francisco Cheng
Francisco Cheng is a Co-Founder of Narrative, where he has contributed to the development of a proprietary A/B video testing platform since 2018. With a background in marketing and SEO, he has held various roles in notable companies such as IAC/Dow Jones Online Ventures and Johnson & Johnson.
Work at Narrative
Francisco Cheng serves as Co-Founder at Narrative, a position he has held since 2018. Under his leadership, the company has developed a proprietary A/B video testing platform, enhancing the way brands engage with video content. Narrative operates out of Pasadena, California, where Cheng contributes to the local tech and startup ecosystem.
Previous Experience in Marketing and SEO
Prior to his role at Narrative, Francisco Cheng held several positions in marketing and SEO. He worked at IAC / Dow Jones Online Ventures as Marketing/SEO Manager from 2007 to 2009. Before that, he spent five months in 2007 at TheStreet.com in a similar capacity. Additionally, he served as Director of Digital Marketing at Alloy Media + Marketing for nine months in 2009.
Background in Technology and IT
Francisco Cheng began his career in technology as an IT Analyst in the Information Management Leadership Development Program (IMLDP) at Johnson & Johnson, where he worked for one year from 2006 to 2007. His educational background includes a Bachelor of Science degree in Computer Science from Stevens Institute of Technology.
Contributions to Emerging Brands
Cheng has experience in producing video content specifically tailored for emerging brands. His work focuses on leveraging innovative marketing strategies to enhance brand visibility and engagement through video.