Mohamed Ayada
About Mohamed Ayada
Mohamed Ayada is a Campaign Manager with a background in digital strategy and e-commerce marketing. He has worked at various companies, including JMI and Skechers, and specializes in Facebook Ads and Google Adwords.
Current Role at Narrative
Mohamed Ayada serves as a Campaign Manager at Narrative, a position he has held since 2020. In this role, he is responsible for developing and executing advertising campaigns, focusing on maximizing client engagement and return on investment. His expertise in digital marketing strategies, particularly in social media advertising, plays a crucial role in the success of the campaigns he manages.
Previous Experience in Digital Marketing
Before joining Narrative, Mohamed worked at JMI - Just Mention It as a Digital Strategist and Ecommerce Marketing Specialist in 2018. His tenure at JMI lasted for nine months in Giza Governorate, Egypt, where he focused on enhancing online presence and driving sales through digital channels. Additionally, he gained retail experience as a Retail Sales Specialist at Skechers from 2019 to 2020 in the New York City Metropolitan Area.
Education and Specialization
Mohamed Ayada studied at Ain Shams University, where he earned a degree in Geology/Earth Science from 2012 to 2016. His educational background complements his professional pursuits in digital marketing. He specializes in Facebook Ads, utilizing social media platforms to create effective advertising strategies. He is also preparing for the Facebook Blueprint Certification, which is recognized globally for digital advertising professionals.
Certifications and Skills
Mohamed holds a certification in Google Adwords, demonstrating his capability in managing and optimizing online advertising campaigns. His skills in digital marketing are further enhanced by his experience as a Social Media Marketing Specialist for his own business from 2017 to 2018 in Cairo Governorate, Egypt. This diverse skill set allows him to navigate various aspects of digital marketing effectively.