Tricia Powell
About Tricia Powell
Tricia Powell serves as the Chief Financial Officer at Narrative, where she has worked since 2022. She has extensive experience in finance and operations, having held various leadership roles in notable companies such as Tinuiti, Performics, and Digitas.
Work at Narrative
Tricia Powell has been serving as the Chief Financial Officer at Narrative since 2022. In this role, she is responsible for overseeing the financial operations of the company. Her focus includes building and implementing finance, accounting, and operations teams and processes to enhance business sustainability. This position allows her to leverage her extensive experience in financial leadership to drive the company's growth and operational efficiency.
Previous Experience in Finance
Prior to her current role, Tricia Powell held several significant positions in finance. She worked at Tinuiti as the Interim Chief Financial Officer for three months in 2018 and later served as Chief Financial Officer from 2019 to 2021. Her experience also includes roles as Client Finance Manager at Digitas, Finance Manager at Leo Burnett USA, and Vice President Finance at Performics. Additionally, she was the Global CFO at Performics from 2012 to 2017 and managed restructuring and turnaround practices at Huron Consulting Group.
Education and Expertise
Tricia Powell holds a Bachelor of Science degree in Accountancy from Gies College of Business at the University of Illinois Urbana-Champaign, which she completed from 1995 to 1999. She furthered her education with an MBA from Northwestern University's Kellogg School of Management, where she concentrated in Finance, Strategy, and Media Management from 2004 to 2007. Her educational background supports her expertise in strategic financial leadership and operational adaptability.
Achievements in Financial Leadership
Tricia Powell has a proven track record in financial leadership, particularly in high-growth digital marketing agencies. She has successfully completed multiple buy-side diligence processes and integrations, as well as financial and operational carve-outs. Notably, she led a sell-side financial diligence process that resulted in a transaction exceeding the targeted sales multiple, demonstrating her capability in driving financial success.