Andria Tay
About Andria Tay
Andria Tay serves as the Global Director of Content Marketing & Communications at Narvar, where she has worked since 2016. She has a diverse background in content marketing and communications, with previous roles at Walmart.com, Zazzle.com, and Columbia Records, among others.
Current Role at Narvar
Andria Tay serves as the Global Director of Content Marketing & Communications at Narvar, a position she has held since 2016. In this role, she is responsible for overseeing the content marketing strategy and communications efforts for the company. Her experience in content marketing is extensive, allowing her to implement effective strategies that enhance brand visibility and customer engagement.
Previous Experience at Walmart.com
Andria Tay worked at Walmart.com in various capacities from 2010 to 2016. She served as a Content Marketing Strategy Consultant, where she introduced the concept of 'content-as-a-service' to integrate editorial content across the site. Additionally, she piloted features such as user-generated photo content and led the Holiday content initiatives for specific product categories. Her contributions significantly shaped the content strategy during her tenure.
Career Background in Marketing
Andria Tay has a diverse background in marketing, having held roles at several notable companies. She worked as a Marketing Consultant at Zazzle.com, where she developed comprehensive Seller Tools documentation. Her experience also includes positions at MediaZone as Sr. Director of Marketing, and at Columbia Records as Coordinator for Jazz Promotion & Marketing. These roles have equipped her with a broad understanding of marketing strategies across different industries.
Education and Academic Involvement
Andria Tay earned her Bachelor of Arts degree in Broadcast Communication Arts with an emphasis in Radio & Audio Engineering from San Francisco State University, graduating Magna Cum Laude. Since 2020, she has also served as an Advisory Board Member for the Big Data Program at San Francisco State University, contributing her expertise to the academic community.
Notable Contributions in the Music Industry
In her early career, Andria Tay made significant contributions to the music industry. While at EMI Music, she led the team that launched Norah Jones, whose debut album achieved Diamond certification in the US and sold nearly 30 million copies worldwide. Her role as a Regional Promotion & Marketing professional at MTV further highlights her extensive experience in music marketing.