🪩 Catherine Dummitt 🪩
About 🪩 Catherine Dummitt 🪩
Catherine Dummitt serves as the VP of Marketing at Narvar, where she has worked since 2021. With a background in demand generation and marketing operations, she has held senior roles at various companies, including Zeta Global and IgnitionOne, and is known for her innovative marketing strategies and commitment to diversity in the workplace.
Current Role at Narvar
Catherine Dummitt serves as the Vice President of Marketing at Narvar, a position she has held since 2021. Based in New York, New York, she is responsible for overseeing the marketing strategies and initiatives that drive brand awareness and customer engagement. Her role involves leading a team focused on innovative marketing solutions and enhancing the customer experience.
Previous Experience in Marketing
Catherine Dummitt has extensive experience in marketing across various organizations. She worked at Zeta Global as Senior Director of Demand Generation & Marketing Operations for six months in 2021. Prior to that, she held the position of Senior Director of Marketing at IgnitionOne from 2018 to 2019. Additionally, she served as Senior Director of Marketing at Netmining during the same period. Her career also includes roles at Grapeshot, where she was Marketing Operations Director and Marketing Automation Manager, both before its acquisition by Oracle.
Educational Background
Catherine Dummitt earned a Bachelor of Science (B.S.) degree in Hospitality Administration/Management from Boston University. This educational background has contributed to her understanding of customer service and marketing within the hospitality sector, which she has applied throughout her marketing career.
Leadership and Diversity Initiatives
Catherine Dummitt is committed to fostering diversity and inclusion in the workplace. She has implemented Employee Resource Communities (ERCs) at previous organizations to support these initiatives. As Co-President of mBolden, formerly known as Women in Wireless, she focuses on advancing women in the workforce, promoting leadership opportunities and professional development.
Creative Marketing Strategies
Catherine Dummitt is known for her innovative marketing strategies, which include unique engagement tactics. One notable example is her use of unicorn piñata mailers to capture the attention of retailers. This creative approach reflects her ability to think outside the box and connect with target audiences effectively.