Samantha Gracia
About Samantha Gracia
Samantha Gracia is the Director of Experiential Marketing at Narvar, where she has worked since 2021. She has extensive experience in event planning and marketing, having held positions at companies such as IgnitionOne, Cutover, and the Advertising Research Foundation.
Current Role at Narvar
Samantha Gracia serves as the Director of Experiential Marketing at Narvar, a position she has held since 2021. In this role, she focuses on developing and implementing experiential marketing strategies that enhance brand experiences. Her work at Narvar emphasizes creating unique activations that engage customers and drive brand loyalty. Gracia's expertise in detailed planning and execution is crucial to the success of the marketing initiatives she leads.
Previous Experience at IgnitionOne
Before joining Narvar, Samantha Gracia worked at IgnitionOne as the Director of Events from 2018 to 2019. During her tenure, she was responsible for overseeing event planning and execution, contributing to the company's marketing efforts in the Greater New York City Area. Her role involved coordinating various events that aligned with the company's marketing objectives.
Experience at Cutover
Samantha Gracia held the position of Director of Global Marketing & Events at Cutover from 2019 to 2021. In this role, she was responsible for leading the marketing and events strategy on a global scale. Her experience at Cutover allowed her to further develop her skills in managing large-scale events and marketing campaigns.
Background in Event Management
Samantha Gracia has a strong foundation in event management, having studied at George Mason University. Her academic background includes a focus on Event Management, Communications, and Public Relations. Additionally, she participated in a Study Abroad program at John Cabot University, which contributed to her understanding of international marketing and event strategies.
Achievements in Marketing Campaigns
Samantha Gracia has a proven track record of developing marketing campaigns that enhance return on investment. Her expertise in experiential marketing strategies has enabled her to create campaigns that not only engage audiences but also deliver measurable results for the organizations she has worked with. This focus on ROI is a key aspect of her professional approach.