Sun Shin
About Sun Shin
Sun Shin is a Marketing Operations Manager with a strong background in digital strategy and performance marketing. With experience at companies like Zendesk and True North Inc., Shin has developed expertise in B2C and B2B demand generation campaigns.
Current Role at Narvar
Sun Shin currently serves as the Marketing Operations Manager at Narvar. In this role, which began in 2022, she is responsible for overseeing marketing operations and implementing strategies that enhance the company's marketing effectiveness. Her work involves optimizing processes and ensuring that marketing initiatives align with business objectives. She operates in a remote capacity, allowing her to collaborate with teams across various locations.
Previous Experience in Marketing
Sun Shin has a diverse background in marketing, having held several positions in notable companies. She worked at Zendesk as a Digital Marketing Manager from 2021 to 2022, following her role as a Senior Associate in Performance Marketing from 2020 to 2021. Prior to her time at Zendesk, she served as a Digital Marketing Associate from 2018 to 2020. Her experience at True North Inc. includes roles as an Assistant Media Planner and Digital Media Coordinator, where she gained foundational skills in media planning and digital strategy.
Education and Academic Background
Sun Shin earned her Bachelor of Arts (B.A.) degree in Language, Culture, and Society from the University of California, Santa Barbara, from 2012 to 2015. Her educational background provided her with a strong foundation in communication and cultural studies, which she has applied throughout her marketing career. She completed her high school education at Lynbrook High School from 2008 to 2012.
Expertise in Marketing Strategies
Sun Shin specializes in digital strategy, media buying, and performance marketing. She has expertise in both B2C and B2B demand generation campaigns, focusing on customer acquisition and B2B growth marketing. Her comprehensive understanding of marketing operations enables her to design and execute effective marketing strategies that drive business results.
Career Development and Progression
Sun Shin's career in marketing has evolved significantly since she began as a Social Media Coordinator at the UCSB Office of Public Affairs & Communications from 2014 to 2015. Over the years, she has transitioned into more advanced roles, gaining valuable experience in various aspects of marketing, including digital marketing and performance analysis. Her career trajectory reflects a commitment to professional growth and expertise in the marketing field.