Christine Jackson
About Christine Jackson
Christine Jackson serves as the Director of Digital Strategy at the National Aquarium, where she has worked since 2019. With a background in digital marketing and team management, she has significantly enhanced the aquarium's online presence and fundraising efforts through innovative strategies.
Current Role at National Aquarium
Christine Jackson serves as the Director of Digital Strategy at the National Aquarium, a position she has held since 2019. In this role, she is responsible for overseeing the aquarium's digital initiatives and strategies. She has been instrumental in enhancing the online presence of the organization through innovative digital marketing techniques. Additionally, she has been managing digital strategy since 2017, contributing to the aquarium's digital transformation efforts.
Previous Experience at National Aquarium
Prior to her current role, Christine worked at the National Aquarium as a Digital Product Manager for four months in 2017. During this time, she focused on developing digital products that aligned with the aquarium's mission. Her experience in this position laid the groundwork for her subsequent leadership in digital strategy.
Professional Background in Digital Marketing
Christine has a diverse background in digital marketing, having worked as a Digital Marketing Specialist at Laureate Education from 2011 to 2012. She also held positions at MedOptions as a Marketing Research Assistant and Marketing Coordinator, and completed a Digital Marketing Internship at Imre. These roles provided her with a solid foundation in marketing strategies and team management.
Education and Academic Background
Christine studied at Glen Burnie High School from 2001 to 2005 before pursuing higher education at Towson University. She earned a Bachelor of Science degree from Towson University, completing her studies from 2005 to 2009. Her academic background has equipped her with the knowledge necessary for her career in digital strategy and marketing.
Achievements in Digital Strategy
Christine has played a key role in the National Aquarium's fundraising efforts through innovative digital advertising techniques. She has developed and implemented digital strategies that significantly enhanced the aquarium's online visibility. Her expertise includes integrating videography and photography into digital marketing campaigns, as well as utilizing advanced SEO techniques to improve the aquarium's website performance.