Ashraf Alaa
About Ashraf Alaa
Ashraf Alaa is an Assistant Relationship Manager at the National Bank of Egypt, where he has worked since 2012. He has a diverse background in customer service and digital marketing, with previous roles at Vodafone Egypt and Mobinil, and holds multiple degrees in marketing, accounting, and finance.
Work at National Bank of Egypt (NBE)
Ashraf Alaa has been employed at the National Bank of Egypt (NBE) since 2012, serving as an Assistant Relationship Manager for 12 years in Cairo Governorate, Egypt. In this role, he focuses on enhancing customer relationships and improving the bank's visibility through various marketing strategies. His responsibilities include executing digital marketing campaigns and optimizing the bank's presence across multiple social media platforms.
Previous Experience in Customer Service
Prior to his current role, Ashraf Alaa worked as a Call Center Representative at Vodafone Egypt from 2010 to 2011 and at Mobinil for five months in 2009. He also held a position at Vodafone from 2006 to 2007. These roles provided him with foundational experience in customer service and communication, which he has applied in his banking career.
Education and Expertise
Ashraf Alaa holds a Bachelor's degree in Accounting from Modern Academy Maadi, completed from 2006 to 2010. He further pursued advanced studies, earning a Master of Business Administration (MBA) in Marketing from the Arab Academy for Science, Technology and Maritime Transport from 2012 to 2014. He also achieved a Master's degree in Banking, Corporate, Finance, and Securities Law from the CFA Institute from 2020 to 2023. Additionally, he completed a Diploma in Credit and Risk Management at The American University in Cairo from 2014 to 2015. He studied Marketing at Udacity, achieving a Postgraduate Degree in 2021.
Digital Marketing Expertise
Ashraf Alaa possesses expertise in executing comprehensive digital marketing campaigns. His skills include setting objectives, defining key performance indicators (KPIs), budgeting, moderating, reporting, and optimization. He is actively involved in improving the bank's visibility through Search Engine Optimization (SEO) and Search Engine Marketing (SEM), as well as enhancing the bank's presence on social media platforms such as Facebook, Instagram, Twitter, TikTok, and YouTube.