Ashraf Elsaghir
About Ashraf Elsaghir
Ashraf Elsaghir serves as the Head of Digital Marketing at the National Bank of Egypt, a position he has held since 2020. With extensive experience in digital marketing across various sectors, including telecommunications and FMCG, he has previously worked at notable companies such as CIB Egypt, Vodafone Egypt, and Nestlé.
Current Role at National Bank of Egypt (NBE)
Ashraf Elsaghir serves as the Head of Digital Marketing at the National Bank of Egypt (NBE) since 2020. In this role, he is responsible for leading digital marketing initiatives and strategies to enhance the bank's online presence and customer engagement. His leadership focuses on integrating innovative marketing solutions to improve customer experiences and drive business growth.
Previous Experience at CIB Egypt
Prior to his current position, Ashraf Elsaghir worked at CIB Egypt as a Digital and E-commerce Marketing Senior Manager from 2018 to 2020. He played a key role in developing digital marketing strategies that aligned with the bank's overall objectives. His earlier tenure at CIB also included the role of Digital and E-commerce Marketing Manager, contributing to the bank's digital transformation efforts.
Professional Background at Vodafone Egypt
Ashraf Elsaghir has a significant history with Vodafone Egypt, where he held multiple positions from 2006 to 2015. He started as a Senior Representative in the Business Solution Department and progressed to roles such as Digital and Social Media Manager and Commercial Communication & Knowledge Management Team Leader. His experience at Vodafone involved enhancing digital communication strategies and managing social media initiatives.
Experience at Nestlé
At Nestlé, Ashraf Elsaghir served as the Global Digital Marketing Manager from 2017 to 2018 and previously as the Digital and E-Commerce Marketing Manager at Nestlé Waters from 2015 to 2018. His roles involved overseeing digital marketing strategies and e-commerce initiatives, contributing to the brand's global digital presence and market engagement.
Education and Skills
Ashraf Elsaghir holds a degree from Cairo University, where he studied in the Faculty of Commerce (English Section) from 1998 to 2002. He possesses strong skills in MS Office, project management, and multimedia tools. His expertise includes knowledge of Net Promoter Score (NPS) and Customer Relationship Management (CRM) systems, as well as analytical and report writing skills, which support data-driven marketing strategies.