Daniel (Dan) Wyse
About Daniel (Dan) Wyse
Daniel (Dan) Wyse is a Senior Manager of Marketing Automation at National Funding, where he has worked since 2022. He has extensive experience in marketing automation, CRM, and analytics, having held senior roles at various companies including ResMed, Google, and Caesars Entertainment Corporation.
Current Role at National Funding
Daniel Wyse serves as the Senior Manager of Marketing Automation at National Funding, a position he has held since 2022. In this role, he is responsible for overseeing marketing automation strategies and implementations. His work involves collaborating with sales, marketing, and IT teams to enhance email and SMS campaigns. He utilizes advanced SQL queries and manages data syncs between Sales Cloud and Salesforce Marketing Cloud (SFMC) to optimize audience targeting and campaign effectiveness.
Previous Experience at Perficient
Prior to his current role, Daniel worked at Perficient as a Senior Marketing Consultant from 2021 to 2022. His focus was on Marketo, CRM, and analytics, where he contributed to various marketing automation projects. His experience at Perficient helped him develop a strong foundation in marketing technologies and analytics, further enhancing his expertise in the field.
Career Background in Marketing and Analytics
Daniel has extensive experience in marketing and analytics, having held various positions across multiple organizations. He worked at ResMed as Senior Manager of CRM, Marketing Automation, and Analytics from 2016 to 2020. His earlier roles include positions at Provide Commerce, Encore Capital Group, and Caesars Entertainment Corporation, where he focused on relationship marketing and marketing analysis. His diverse background has equipped him with a comprehensive understanding of marketing strategies and data-driven decision-making.
Education and Advanced Studies
Daniel holds a Bachelor of Science in Business Management from Indiana University of Pennsylvania, where he studied from 1996 to 2000. He furthered his education by obtaining a Master's of Business Administration in Analytical Marketing from Carnegie Mellon University - Tepper School of Business, completing his studies from 2005 to 2007. His academic background provides him with a solid foundation in business principles and analytical techniques relevant to marketing.
Achievements in Marketing Automation
Throughout his career, Daniel has achieved significant results in marketing automation. He has implemented two Salesforce Marketing Cloud instances, utilizing data extensions, SQL queries, and automations to enhance marketing efficiency. His work has led to multi-million dollar improvements in campaign performance through data-driven strategies and scientific testing. He has also conducted training sessions to improve team proficiency in Salesforce Marketing Cloud, demonstrating his commitment to knowledge sharing and team development.