Ted Wilkins
About Ted Wilkins
Ted Wilkins is the Director of Direct Marketing at National Funding, bringing extensive experience in marketing across various sectors. He has held senior positions at several companies, including Grand Circle Corporation and Hartford Financial Services Group, and holds a BA in International Relations from Brown University and an MBA in Marketing from Columbia Business School.
Current Role at National Funding
Ted Wilkins serves as the Director of Direct Marketing at National Funding, a position he has held since 2023. In this role, he focuses on developing and executing marketing strategies that drive customer engagement and revenue growth. His analytical approach emphasizes achieving a balance between growth and return on investment (ROI).
Previous Experience in Marketing
Prior to his current role, Ted Wilkins held several significant positions in marketing. He was the Vice President of Customer Renewal Marketing at Grand Circle Corporation from 2004 to 2005. He also worked as the Senior Vice President of Marketing & Consulting Solutions at The Kessler Group from 2006 to 2012. Additionally, he served as the Director of Personal Insurance Marketing at Hartford Financial Services Group from 2002 to 2004 and as the First Vice President of Marketing at First USA Bank from 1996 to 2002.
Education and Expertise
Ted Wilkins earned a Bachelor of Arts in International Relations from Brown University. He furthered his education by obtaining a Master of Business Administration (MBA) in Marketing from Columbia Business School. His expertise includes managing direct mail and digital marketing programs, with a strong foundation in direct mail marketing that extends into digital and affiliate channels.
Consulting and Leadership Roles
In addition to his role at National Funding, Ted Wilkins has been the Managing Director at DIRECTed Consulting since 2016. His leadership experience includes overseeing marketing strategies and building consensus among senior management. He has a proven ability to lead teams effectively in executing marketing tactics.
Diverse Industry Experience
Ted Wilkins has a diverse background in various industries, including credit cards, personal loans, insurance, and education. His roles have equipped him with skills in segmentation, targeting, predictive modeling, and creative development, which are essential for designing and executing effective marketing campaigns.