Alyssa Cotler, Mph
About Alyssa Cotler, Mph
Alyssa Cotler, MPH, serves as the Chief Communications and Marketing Officer for the All of Us Research Program at the National Institutes of Health, where she has worked since 2017. She has extensive experience in public health communications and has played a key role in establishing the program's brand and communications strategy.
Work at National Institutes of Health
Alyssa Cotler serves as the Chief Communications and Marketing Officer for the All of Us Research Program at the National Institutes of Health (NIH) since 2017. In this role, she has been instrumental in establishing the All of Us brand, which aims to enroll over one million participants from diverse backgrounds. Previously, she held the position of Acting Chief Communications and Marketing Officer for the NIH Precision Medicine Initiative from 2015 to 2017. Cotler's responsibilities include directing a team of 20 communications professionals and managing contracts and Other Transaction Awards within the program.
Education and Expertise
Alyssa Cotler earned a Master of Public Health (MPH) degree in Public Health Education from the University of Maryland, where she studied from 1999 to 2002. She also holds a Bachelor of Arts (B.A.) degree in Government and Politics and English from the same institution, completed from 1990 to 1993. Her educational background provides her with a strong foundation in public health and communication strategies, which she applies in her current role at NIH.
Background
Alyssa Cotler has a diverse professional background in communications and public health. Before her current role, she worked at the National Center for Complementary and Integrative Health as Director of the Office of Communications and Public Liaison from 2012 to 2017. She also served as Deputy Director of Communications at the same center from 2002 to 2012. Earlier in her career, Cotler was the Clinical Trials Project Coordinator at the National Breast Cancer Coalition from 1996 to 1998 and held the position of Vice President at Matthews Media Group from 1998 to 2002.
Achievements
Alyssa Cotler has developed an integrated communications plan for the All of Us Research Program, utilizing earned, owned, and paid media strategies. She has set the communications direction for a consortium of over 100 awardee organizations nationwide. Additionally, she designed the organizational structure for the Division of Communications and Marketing at the All of Us Research Program, showcasing her leadership and strategic planning capabilities in the field of public health communications.