Betsy Thomas
About Betsy Thomas
Betsy Thomas serves as the Marketing Creative Services Manager at the National Safety Council, where she has worked since 2010. With over a decade of experience in creative services management and a strong background in brand management, she has contributed significantly to nonprofit efforts in safety advocacy.
Work at National Safety Council
Betsy Thomas has served as the Marketing Creative Services Manager at the National Safety Council since 2010. In this role, she has contributed to the organization's mission of preventing injuries and deaths through effective marketing strategies. Her responsibilities include overseeing creative services and developing marketing initiatives that align with the Council's advocacy for safety. With over 14 years in this position, she has played a significant role in enhancing the Council's outreach and engagement efforts.
Previous Experience in Marketing and Brand Management
Prior to her current role, Betsy Thomas held various marketing positions that contributed to her expertise in brand management. She worked as a Marketing Manager at Fibre Craft for nine months in 2007-2008 and served as Brand Manager for Craft at RPM International Inc. from 2008 to 2010. Additionally, she has experience as an Assistant Brand Manager for Ralph Lauren Paint at ICI Paints from 1998 to 2007. Her background includes a three-year tenure as a Graphic Designer at Blood-horse Publications from 1995 to 1998.
Education and Expertise
Betsy Thomas has a solid educational background in marketing and communications. She studied at West Virginia University from 1990 to 1994, earning a Bachelor of Fine Arts in Communications. She also attended Edinboro University of Pennsylvania, where she completed her degree in Communications. In 2013, she furthered her studies at DePaul University, focusing on Marketing, Multimedia, and Communication. Her education supports her extensive experience in both consumer products and nonprofit marketing strategies.
Background in Nonprofit Sector
Betsy Thomas has been involved in the nonprofit sector, particularly focusing on arts and crafts and home improvement. Her experience in this area complements her role at the National Safety Council, where she applies her marketing skills to promote safety initiatives. This involvement reflects her commitment to advocacy and community engagement, enhancing her understanding of the unique challenges faced by nonprofit organizations.
Comprehensive Understanding of the Safety Industry
With over a decade of experience in creative services management, Betsy Thomas possesses a comprehensive understanding of the safety industry. Her work at the National Safety Council has allowed her to contribute significantly to initiatives aimed at preventing injuries and promoting safety awareness. This expertise is vital in developing effective marketing strategies that resonate with diverse audiences and support the Council's objectives.