Catherine O'hare
About Catherine O'hare
Catherine O'Hare serves as the Senior Director of Marketing at the National Safety Council, where she has driven significant growth in digital traffic and revenue since 2013. She has a background in marketing and project management, with previous roles at The Bradford Group and Winston Brands, Inc.
Work at National Safety Council
Catherine O'Hare has served as the Senior Director of Marketing at the National Safety Council since 2013. In this role, she has been instrumental in achieving over 20% year-over-year growth in digital traffic, revenue, and lead generation. She successfully launched a new web platform for nsc.org, which significantly enhanced user experience and improved customer transactions. Additionally, O'Hare led a cross-functional Culture Leadership Team aimed at driving cultural impact and achieving organizational results.
Education and Expertise
Catherine O'Hare studied at the University of Illinois, where she focused on Commercial French and earned a Bachelor of Arts degree. Her educational background supports her expertise in marketing and digital engagement strategies, which she has applied throughout her career in various roles.
Previous Work Experience
Before joining the National Safety Council, Catherine O'Hare worked at The Bradford Group as Housefile Manager from 1989 to 2006. She also held the position of Senior Circulation Analyst at Winston Brands, Inc. from 2011 to 2013. During her tenure at these organizations, she introduced Salesforce Marketing Cloud to enhance digital engagement and secured a $480k annual Google Grant to support marketing initiatives.
Achievements in Project Management
Catherine O'Hare served as a Project Manager (Pro Bono Consultant) at Taproot Foundation from 2011 to 2013. In this capacity, she played a key role in rolling out a refreshed brand identity for the organization. She also improved departmental on-time job delivery from 50% to 93%, significantly enhancing operational efficiency.