Heidi Mitchell
About Heidi Mitchell
Heidi Mitchell serves as the Senior Trade Show Manager at the National Safety Council, where she has worked since 2013. With a background in marketing and event management, she has successfully rebranded events and led innovative virtual initiatives.
Work at National Safety Council
Heidi Mitchell currently serves as the Senior Trade Show Manager at the National Safety Council, a position she has held since 2013. In this role, she is part of the Conventions & Meetings Department, where she has contributed to various aspects of event management. Previously, she worked as a Marketing Manager at the same organization from 2006 to 2013, where she focused on conventions and meetings for seven years. Her experience at the National Safety Council highlights her long-term commitment to the organization and her expertise in managing trade shows and events.
Education and Expertise
Heidi Mitchell has a diverse educational background that supports her career in event management and marketing. She earned a Bachelor of Science in Business Administration and Merchandising from Northern Illinois University, studying from 1989 to 1993. Additionally, she completed a year of Continuing Education at the Booth School of Business Gleacher Center at the University of Chicago from 1997 to 1998. Her studies also include a focus on Design, Marketing, Manufacturing, Merchandising, and Retailing at the Paris Fashion Institute in 1993. Furthermore, she attended Northwestern University for Business Writing and Communication from 1996 to 1997.
Background
Before her current role, Heidi Mitchell gained valuable experience in various marketing and project management positions. She worked as a Field Marketing Representative at Pearl Izumi for nine months in 2005 and spent nine years as a Project Manager at Publicis Dialog from 1995 to 2004. This diverse background has equipped her with a broad skill set in marketing, project management, and event coordination, contributing to her effectiveness in her current position.
Achievements
Heidi Mitchell has successfully led several initiatives in her career. She re-branded and relaunched the Southern Conference & Expo, previously known as the Texas Safety Conference & Expo, showcasing her expertise in event rebranding. During 2021, she developed and executed two virtual events, demonstrating her adaptability in the face of changing circumstances. Additionally, she acted as operations director for the inaugural Northeast Safety Conference & Expo and played a significant role in launching the Best in Show – New Product Showcase awards program. Her contributions have also led to a 7% growth in the global event over the past five years.