Susan Scott
About Susan Scott
Susan Scott serves as a Marketing Campaign Manager II at the National Safety Council, where she oversees lead and sales tracking for marketing campaigns. She has a background in marketing management and has held various roles in the field since earning her Bachelor's degree in Marketing from Northern Illinois University.
Work at National Safety Council
Susan Scott has been serving as the Marketing Campaign Manager II at the National Safety Council since 2018. In this role, she oversees lead and sales tracking for various marketing campaigns. She collaborates with partners to develop product sales strategies and identify growth opportunities. Additionally, she manages all phases of integrated marketing campaigns, which include strategy planning, creative direction, budget analysis, and ROI analysis. Prior to her current position, she worked as a Product Line Manager at the same organization from 2016 to 2018.
Previous Experience at The Bradford Group
Before joining the National Safety Council, Susan Scott worked at The Bradford Group as a Senior Marketing Manager from 1993 to 2005. During her 12 years in this role, she was based in Niles, IL, where she contributed to various marketing initiatives and strategies.
Experience at Kantar Millward Brown
Susan Scott served as a Research Coordinator at Kantar Millward Brown from 2013 to 2016. Her role involved supporting research efforts and contributing to marketing insights while working in Lisle, IL. This position provided her with valuable experience in market research and analysis.
Education and Expertise
Susan Scott earned her Bachelor's degree in Marketing from Northern Illinois University. Her educational background has equipped her with the knowledge and skills necessary for her roles in marketing management and campaign execution.
Marketing Strategies and Campaign Management
At the National Safety Council, Susan Scott has developed comprehensive marketing strategies for the organization's annual safety events. Her focus includes utilizing email, paid digital, and direct mail channels to enhance outreach and engagement. She is responsible for the strategic planning and execution of integrated marketing campaigns, ensuring alignment with organizational goals.