Tom Bell
About Tom Bell
Tom Bell serves as the Chief Marketing Officer at the National Safety Council, where he has significantly enhanced digital engagement and revitalized the organization's brand. He has extensive experience in marketing roles at Wells Fargo and has a background in law and political science.
Current Role at National Safety Council
Tom Bell serves as the Chief Marketing Officer at the National Safety Council, a position he has held since 2020. In this role, he leads the organization's marketing strategy and initiatives across the United States. His responsibilities include overseeing all external marketing and communications functions, ensuring the integration of member, customer, and stakeholder content and messaging. Bell has played a crucial role in transforming digital engagement by introducing Salesforce Marketing Cloud and enhancing the organization's online presence.
Previous Experience at Wells Fargo
Tom Bell has extensive experience at Wells Fargo, where he held various marketing positions. He worked as a Marketing & Sales Manager in the Pennsylvania/Delaware Region from 2009 to 2012, and as a Marketing Manager, Senior Vice President in San Francisco from 2016 to 2017. Additionally, he served as a Marketing & Sales Manager for Southern California & the Border Region from 2003 to 2009. His roles involved managing marketing strategies and sales initiatives across multiple regions.
Education and Legal Background
Tom Bell holds a Bachelor of Arts (B.A.) in Political Science from Penn State University. He furthered his education by obtaining a Juris Doctorate (J.D.) from Southern Illinois University School of Law. This educational background provides him with a strong foundation in both political and legal frameworks, which informs his strategic approach in marketing and business consulting.
Achievements at National Safety Council
During his tenure at the National Safety Council, Tom Bell has achieved significant milestones. He led the revitalization of the organization's brand during the pandemic, positioning it for a new era. He centralized all marketing and communications functions, enhancing the integration of messaging. Bell also launched a new web platform for nsc.org, improving customer transactions and user experience. His efforts in revamping the Safety+Health and Family Safety+Health publications returned these magazines to profitability within six months.
Consulting and Early Career
Before his current role, Tom Bell worked as an Independent Consultant in marketing and business consulting from 2017 to 2018. His early career included a position at Nabisco Biscuit Company as a Merchandiser from 1991 to 1994. He also held various roles at Wells Fargo from 1997 to 2002, including Marketing Consultant and Branch Manager. This diverse experience has shaped his expertise in marketing and business strategy.