Michael Furstenberg
About Michael Furstenberg
Chief Marketing Officer at NationsBenefits
Michael Furstenberg has served as the Chief Marketing Officer at NationsBenefits since 2018. He oversees all marketing and communication initiatives across the enterprise. In this role, he is accountable for the company's brand, public relations, memberships, sponsorships, and trade shows and events. His contributions support the company's growth objectives by running the day-to-day operations of the Marketing organization.
Experience in Healthcare Marketing
With over 20 years of experience in healthcare marketing, Michael Furstenberg specializes in both B2B and B2B2C marketing. His expertise lies in developing and executing strategic plans that target various audiences. Michael's career has included significant responsibilities such as being head of marketing for Aetna Behavioral Health, a division of Aetna, a CVS Health Company. His extensive experience has equipped him with valuable insights into the healthcare industry's marketing dynamics.
Educational Background
Michael Furstenberg earned his bachelor's degree in Marketing from Illinois State University. His educational background laid the foundation for his career in marketing and has been instrumental in his ability to develop comprehensive marketing strategies tailored to diverse audiences within the healthcare sector.
Role in Technology and Health Outcomes
Michael Furstenberg has a passion for technology-based solutions and their potential to improve health outcomes. He emphasizes the importance of helping health plan members achieve better health through supplemental benefits. His approach integrates innovative technology with strategic marketing to enhance the effectiveness of health plans.