Alex Young
About Alex Young
Alex Young is a Digital Content Manager and Senior Content Editor at Nationwide Building Society, where he has worked since 2015. He has a background in content management and digital marketing, with previous roles at MediaClash, The Daily Prem, and Dyson.
Work at Nationwide Building Society
Alex Young has been employed at Nationwide Building Society since 2015, serving as Digital Content Manager and Senior Content Editor. In this role, Alex manages the end-to-end content production process for web content projects, which includes resource allocation and stakeholder communication. Alex played a significant role in a department restructure in 2017, transitioning the position from Digital Content Manager to Senior Content Editor. Responsibilities also include reviewing competitors' online propositions and tools to make strategic recommendations for improving Nationwide's digital content.
Previous Experience in Digital Content
Before joining Nationwide Building Society, Alex Young worked as a Web Editor at MediaClash for one month in 2011. Following this, Alex spent 11 months as a Writer at The Daily Prem in 2011, focusing on online content. Additionally, Alex served as an Online Content Administrator at Dyson from 2013 to 2015, where responsibilities included managing online content for the company. This diverse experience in digital content roles has contributed to Alex's expertise in the field.
Education and Expertise
Alex Young has a strong educational background in relevant fields. Alex studied Creative Writing with Film and Screen Studies at Bath Spa University, earning a Bachelor's degree from 2008 to 2011. Prior to this, Alex completed A Levels in English Literature, English Language, Media Studies, and General Studies at Sheldon School from 2001 to 2008. In addition, Alex has been studying Digital Marketing at The Shaw Academy since 2015, achieving an NCFE Accredited Diploma.
Analytical Skills and Responsibilities
In the role at Nationwide Building Society, Alex Young conducts analysis of traffic flows, conversion funnels, and customer survey feedback. This analysis aims to understand and improve customer behavior and experience on Nationwide's websites. By leveraging these insights, Alex contributes to the strategic direction of digital content initiatives, ensuring they align with customer needs and expectations.