Charlotte Howells
About Charlotte Howells
Charlotte Howells is a Senior Content Designer at Nationwide Building Society, with extensive experience in digital marketing and content strategy. She has worked in various roles across the UK, Australia, and the United States, specializing in online copywriting, social media, and content marketing.
Work at Nationwide Building Society
Charlotte Howells has been employed at Nationwide Building Society as a Senior Content Designer since 2019. In this role, she focuses on creating and managing content strategies that enhance user engagement and improve the overall customer experience. Her work contributes to the organization's digital presence and aligns with its goals in the financial services sector.
Previous Experience in Digital Content Consulting
Before her current position, Charlotte worked as a Digital Content Consultant from 2014 to 2018. This role took place in Australia and involved developing online content strategies for various clients. Her experience in this position helped her build a strong foundation in content marketing and online copywriting.
Background in Social Media and Online Communications
Charlotte has a background in social media and online communications, having served as the Social Media and Online Communications Manager at the Met Office from 2011 to 2013. In this role, she managed the organization’s social media presence and online communications, enhancing public engagement with weather-related information.
Education and Expertise
Charlotte studied at Cardiff University, where she earned a Bachelor of Arts degree in Communication and English Language from 2003 to 2006. She possesses expertise in online copywriting, blogging, content strategy, and content marketing. Additionally, she has skills in digital strategy, including SEO, PPC, user experience, email marketing, and analytics.
Career Progression in Digital Marketing
Charlotte has over eight years of experience in digital marketing and online content consulting. Her career includes roles at various organizations, such as Mars, where she worked as a Web Content and E-marketing Controller, and Lloyds Banking Group as a Digital Marketing Consultant. These positions have contributed to her comprehensive understanding of digital marketing and social media strategy.