Charlotte Waller
About Charlotte Waller
Charlotte Waller serves as the Lead Marketing Manager for Marketing Analytics, Effectiveness, and Brand Performance at Nationwide Building Society in London. With a background in digital marketing and web development, she has extensive experience in data-driven marketing strategies and brand performance.
Work at Nationwide Building Society
Charlotte Waller currently serves as the Lead Marketing Manager for Marketing Analytics, Effectiveness, and Brand Performance at Nationwide Building Society. She has held this position since 2023 in London, England. Prior to this role, she worked in various digital marketing capacities within the organization, including Lead Digital Marketing Manager for Home Propositions from 2022 to 2023 and Digital Marketing Manager for Home Propositions from 2019 to 2020. Her tenure at Nationwide Building Society spans multiple roles over several years, showcasing her expertise in marketing analytics and brand performance.
Education and Expertise
Charlotte Waller studied Sports Science and Nutrition at the University of Roehampton, where she achieved a degree in Exercise, Nutrition, and Health from 2006 to 2009. She furthered her education at Farnborough College of Technology and completed web development training at Le Wagon, graduating as a junior full-stack web developer. Her technical skills include proficiency in Ruby on Rails, SQL, JavaScript, HTML, CSS, Git, GitHub, and Heroku. Additionally, she is certified in Google AdWords and Analytics, emphasizing her focus on data-driven marketing strategies.
Background
Charlotte Waller has a diverse professional background in digital marketing and analytics. Before her current role at Nationwide Building Society, she worked as a Digital Marketing Manager at DeVono Cresa from 2018 to 2019 and as a Digital Marketing and SEO Specialist at Fresh Source Digital from 2015 to 2017. Her experience spans various aspects of digital marketing, including technical focus areas and home propositions. She co-created the website www.fixr.bike as part of her web development training, demonstrating her practical application of digital skills.
Achievements
In 2023, Charlotte Waller qualified to represent Team GB in the Age Group Team at the European Triathlon Championships. She has also completed a marathon on every continent, including a notable trip to Antarctica in 2013. These achievements reflect her commitment to both athletic pursuits and personal challenges, showcasing her determination and dedication beyond her professional career.