Daniel Birch
About Daniel Birch
Daniel Birch serves as the Head of Service & Experience Design at Nationwide Building Society, where he has worked since 2020. With extensive experience in various roles across multiple companies, he focuses on integrating digital channels and fostering collaboration to enhance product development.
Current Role at Nationwide Building Society
Daniel Birch serves as the Head of Service & Experience Design at Nationwide Building Society. He has held this position since 2020 and is based in Bristol, Swindon, and London. In this role, he focuses on integrating digital channels and fostering collaboration within teams. His work involves balancing business, user, technical, and operational realities to identify opportunities for improvement in service and experience design.
Previous Experience at Nationwide Building Society
Prior to his current role, Daniel Birch worked at Nationwide Building Society from 2016 to 2020 as part of the Planning & Delivery, Experience Design team. During his four years in this position, he contributed to various projects aimed at enhancing customer experience and service delivery within the organization.
Professional Background
Daniel Birch has a diverse professional background, having worked in various roles across multiple organizations. He was the Director of EU Product Development at Shopzilla, Inc. from 2012 to 2014, and the Director of Marketing & Product at TripAdvisor Rentals from 2010 to 2012. His earlier roles include Experience Director at twentysix and Creative Director positions at mark-making* and Freestyle. He also served as Design Director at Oyster Partners from 2000 to 2004.
Education and Expertise
Daniel Birch studied Graphic Design at Bath Spa University from 1993 to 1996, where he achieved a first-class degree. His education laid a foundation for his extensive career in design and product development. He possesses expertise in digital transformation, operational change management, and product experience design, with a focus on ideation and collaborative team dynamics.
Approach to Business and Design
Daniel Birch is known for his pragmatic, patient, and persistent approach to unlocking value in businesses, particularly in the realm of digital product experiences. He is passionate about integrating digital channels and enjoys bringing together cross-functional teams, including designers, developers, business analysts, and product owners, to efficiently design and build products that meet user needs.