Gemma Pauley
About Gemma Pauley
Gemma Pauley is a Senior Advertising and Social Media Manager at Nationwide Building Society, where she has worked since 2019. She has extensive experience in marketing and advertising, having held various roles at Nationwide and previously at Squared Online and Smiths News.
Work at Nationwide Building Society
Gemma Pauley has held multiple positions at Nationwide Building Society, starting as a Marketing Communications Officer (Regional Brands) in 2011. She progressed to Marketing Communications Officer (Savings) in 2012, followed by a role as Assistant Marketing Communications Manager (Investments) from 2013 to 2014. From 2016 to 2019, she served as Lead Advertising Campaigns Manager. Currently, she is the Senior Advertising and Social Media Manager, a position she has held since 2019. Throughout her tenure, she has contributed to various marketing initiatives and campaigns.
Education and Expertise
Gemma Pauley studied at Aston University, where she earned a Bachelor of Science (B.Sc.) degree in French and European Studies from 2005 to 2009. She possesses expertise in integrating digital marketing techniques with traditional advertising methods, enhancing the effectiveness of campaigns. Her knowledge extends to developing innovative social media strategies that have significantly increased engagement for Nationwide Building Society.
Background
Before her extensive career at Nationwide Building Society, Gemma Pauley worked at Smiths News as a Senior New Selling Point Account Executive from 2009 to 2010. She also served as Marketing and Outreach Coordinator at Aston University from 2010 to 2011. Additionally, she completed a graduate program at Squared Online, a Google/AVADO partnership, in 2015.
Achievements
Gemma Pauley played a key role in launching a successful advertising campaign that received recognition in industry publications. She participated in a panel discussion at a major marketing conference, where she shared insights on the future of social media in financial services. Furthermore, she contributed to the development of a training program for new marketing recruits at Nationwide Building Society.