Hanife Mehmet
About Hanife Mehmet
Hanife Mehmet is a Content Executive at Nationwide Building Society, where she has worked since 2018. She has a background in digital marketing and content management, with previous roles at various companies including Thomas Cook Group and lastminute.com.
Current Role as Content Executive
Hanife Mehmet has been working as a Content Executive at Nationwide Building Society since 2018. In this role, she develops and manages an annual content plan specifically tailored for intermediaries. This includes creating various forms of content such as videos, guides, and tools. She oversees the management of expired assets for both web and literature, ensuring that all content remains current and relevant. Additionally, she leads the development of sales aids to support the sales team effectively.
Previous Experience at Nationwide Building Society
Before her current position, Hanife Mehmet worked at Nationwide Building Society as a B2B Digital Marketing Executive for six months in 2016. During her tenure in Bournemouth, she contributed to digital marketing strategies aimed at business-to-business clients, enhancing the organization's outreach and engagement within that sector.
Educational Background
Hanife Mehmet studied at the University of East London, where she earned a Bachelor of Arts degree in Media and Journalism from 2008 to 2011. She also attended Brockenhurst College, furthering her educational qualifications. Her studies have equipped her with a strong foundation in content creation and communication.
Career Progression and Previous Roles
Hanife Mehmet has held various positions in content and digital marketing. She worked as a Junior Copywriter at contractjobs.com from 2011 to 2012 and as an E-commerce Content Writer at Grand Prix Legends from 2015 to 2016. She also served as a Product Executive at lastminute.com for seven months in 2013 and as a Product Content Editor at Thomas Cook Group from 2013 to 2015. These roles have contributed to her expertise in content management and digital marketing.
Content Strategy and Social Media Management
In her current role, Hanife Mehmet monitors and analyzes social media performance to optimize content strategy and suggest improvements. She manages the onsite banner schedule for both NFI and TMW websites, coordinating content placement and timing. Additionally, she runs a content forum aimed at enhancing market engagement and gathering insights from a wider audience.