Helen Casewell
About Helen Casewell
Helen Casewell is a Lead Manager in Design Research at Nationwide Building Society, where she has worked since 2020. She has extensive experience in user experience research, having held positions at organizations such as Orange, VoxGen, and Hewlett-Packard Laboratories.
Current Role at Nationwide Building Society
Helen Casewell serves as the Lead Manager for Design Research, Proposition, and Service at Nationwide Building Society. She has held this position since 2020, contributing to the development and enhancement of user experience strategies within the organization. Her role focuses on integrating design research into service propositions, ensuring that customer needs and preferences are prioritized in service delivery.
Previous Experience at Nationwide Building Society
Prior to her current role, Helen worked as the UX Research Manager at Nationwide Building Society from 2019 to 2020. During her tenure, she was responsible for leading user experience research initiatives, which informed product design and service improvements. Her experience in this role laid the groundwork for her subsequent leadership position in design research.
Career at VoxGen
Helen Casewell spent 11 years at VoxGen as the User Experience Research Manager from 2008 to 2019. In this role, she focused on understanding user needs and behaviors to enhance product usability. Her long tenure at VoxGen allowed her to develop extensive expertise in user experience research methodologies.
Education and Qualifications
Helen holds a Bachelor of Science (BSc) in Applied Psychology from Bournemouth University, where she studied from 1993 to 1996. She furthered her education by obtaining a Master of Science (MSc) in Ergonomics, specializing in Human Factors of Human-Computer Interaction, from University College London in 1998. This educational background provides her with a strong foundation in understanding user behavior and design principles.
Early Career Experience
Helen's early career includes various roles at Orange, where she worked as a Senior Usability Analyst and Senior Human Factors Analyst from 2001 to 2008. She also served as a Usability Analyst and gained experience as a Research Assistant at Hewlett-Packard Laboratories in 1998. These positions contributed to her development in the field of usability and human factors, shaping her approach to user experience research.