Helen Fowler
About Helen Fowler
Helen Fowler serves as the Head of Internet Channels at Nationwide Building Society, a position she has held since 2009. With a background in accountancy and economics, she oversees a team of 75-80 people and is responsible for the strategy and development of digital services.
Work at Nationwide Building Society
Helen Fowler has served as the Head of Internet Channels at Nationwide Building Society since 2009. In this role, she is responsible for the strategy and development of digital services, which encompass online sales, online marketing, Internet Banking, mobile banking, and intranet services. She manages a team of 75 to 80 individuals, overseeing the implementation of initiatives that enhance the digital experience for customers.
Previous Experience at O2 Ireland
Before her tenure at Nationwide Building Society, Helen Fowler worked at O2 Ireland as the Head of Online from 2004 to 2008. In this position, she focused on enhancing the online presence and digital sales strategies for the telecommunications company. Her experience at O2 Ireland contributed to her expertise in managing online channels and digital marketing.
Background in Business Planning at BT
Helen Fowler's career includes a role at BT, where she worked as a Business Planning Manager and Senior Strategy Manager from 1998 to 2000. This experience provided her with a strong foundation in business strategy and planning, which she later applied in her subsequent roles in digital channels and online marketing.
Education and Expertise
Helen Fowler studied at the University of Southampton, where she earned a BSc (Hons) in Accountancy and Economics. This educational background equipped her with analytical skills and a solid understanding of financial principles, which she has utilized throughout her career in various managerial roles.
Role at Nationwide Building Society Prior to Current Position
Prior to her current role as Head of Internet Channels, Helen Fowler worked at Nationwide Building Society as the Head of Online Sales & Marketing from 2008 to 2009. In this capacity, she was involved in developing online sales strategies and marketing initiatives that contributed to the organization's digital growth.