Katy Bignell
About Katy Bignell
Katy Bignell is the Marketing Manager for The Landlord Works at Nationwide Building Society, where she focuses on customer engagement and communication. She has a diverse background in marketing, having previously held various roles at The Cambridge Building Society and other organizations, and holds degrees in Retail Marketing and Digital Marketing Leadership.
Current Role at Nationwide Building Society
Katy Bignell serves as the Marketing Manager for The Landlord Works at Nationwide Building Society. She has held this position since 2021, contributing to the organization for three years in London, England. In her role, she focuses on customer engagement and communication strategies aimed at driving business outcomes.
Previous Experience at The Cambridge Building Society
Prior to her current role, Katy Bignell worked at The Cambridge Building Society for seven years, from 2014 to 2021. During her tenure, she held multiple positions, including Marketing & Communications Manager, Marketing Communications Officer, and Marketing Acquisitions Officer. Her experience at this institution provided her with a solid foundation in marketing and communications.
Educational Background
Katy Bignell has a diverse educational background. She studied at the University of Aberdeen, where she earned a Master of Science (MSc) in Digital Marketing Leadership from 2016 to 2018. Prior to that, she obtained a Bachelor of Arts (B.A.) in Retail Marketing from the University of Brighton from 2004 to 2007. Additionally, she completed a Diploma in Fashion & Textile Design at Cambridge Regional College in 2004.
Previous Roles in Marketing
Katy Bignell has held various marketing roles prior to her current position. She worked at Brakes as a Trade Marketing Executive from 2009 to 2012 and at Marshall-Tufflex Ltd as a Marketing & Events Co-ordinator and later as Marketing Promotions from 2007 to 2009. These experiences contributed to her understanding of marketing strategies and consumer engagement.
Passion for Marketing and Consumer Engagement
Katy Bignell has a strong passion for understanding the science behind marketing and consumer engagement. She enjoys creating brand advocates through effective marketing strategies, focusing on customer engagement to enhance business outcomes. Her creative background, influenced by early experiences in content creation during her travels, further enriches her approach to marketing.