Laura Cullimore
About Laura Cullimore
Laura Cullimore serves as the Senior Experience Lead at Nationwide Building Society, where she focuses on creating inclusive customer experiences. With a career that spans various roles in research and user experience across Europe, Asia, and the US, she emphasizes the importance of insight-led and people-focused strategies.
Work at Nationwide Building Society
Laura Cullimore has been serving as the Senior Experience Lead at Nationwide Building Society since 2021. In this role, she collaborates with a team of designers to improve the website experience for Nationwide's 16 million members. Her focus is on creating inclusive customer experiences that address the needs of a diverse audience. Previously, she held the position of UX Research Manager at Nationwide from 2015 to 2018, where she contributed to enhancing user experience strategies.
Previous Employment History
Before her current role, Laura Cullimore held various positions in research and consultancy. She worked as a Research Executive at UNITE Group plc from 2007 to 2009 and as an Assistant Research Manager at British Gas from 2009 to 2012. Additionally, she served as a Research Executive at Network Research for 11 months in 2009 and as a Consultant at DVL Smith Ltd in 2012. Laura also worked as a Senior Product Researcher at Iress from 2020 to 2021 and as a Research and Strategy Consultant/Director at Amplify from 2014 to 2015.
Education and Expertise
Laura Cullimore studied at the University of Bristol, where she earned a BA in History with a 2.1 classification from 2003 to 2006. She also completed A Levels in English Literature, History, and Sociology at Rednock. Her educational background supports her expertise in user experience and research methodologies, which she applies in her current role and throughout her career.
Coaching and Team Development
Laura Cullimore is passionate about coaching and developing teams to reach their full potential. She emphasizes the importance of fostering a collaborative environment where team members can thrive. Her approach focuses on empowering individuals and enhancing team dynamics to improve overall performance in user experience initiatives.
Global Perspective in User Experience
With a career that spans Europe, Asia, and the US, Laura Cullimore brings a global perspective to her work in user experience. She advocates for companies to adopt an insight-led and people-focused approach to achieve high standards of customer service. This international experience informs her strategies for creating inclusive customer experiences.